The company ZBOR.MD, analyzed as part of an activity carried out by students of the Marketing and Logistics specialty at USM!

ZBOR.MD, analyzed within the activities carried out by the Marketing and Logistics students at USM!

At the end of the academic year, students from the Marketing and Logistics specialty at the State University of Moldova (USM) presented a promotion project for the company ZBOR.MD. They analyzed the company's advertising activities, focusing on both media and non-media communication. The students assessed existing advertising campaigns, online presence, and direct customer interaction. Based on their conclusions, they proposed promotion strategies aimed at improving the company's visibility and image.

ZBOR.MD is a travel agency offering flight tickets, hotel bookings, and customized tourist packages. The company is known for its quality services and professionalism in the travel industry.